Creators - Direct Acquisition Marketing
Kinguin has relied on us to activate content creators around the world to make some incredibly fun and engaging content focused on some of this year’s hottest AAA games and events. In each of our campaigns, our strategy was to make eye catching, scroll stopping images that integrated the creators themselves with Kinguin’s iconic cartoon mascot. We achieved this goal by creating a synergy between the mascot and the creators: who would dress up in costumes relating to the games (Jedi, for Star Wars Fallen Order. Black Ops, for Call of Duty…etc) while we created a relevant iteration of the mascot (Penguin Yoda, Commando Penguin… etc).