Creators & Media Buying
To celebrate a new update to the popular YuGiOh! Duel Links game we Stacked the Deck for this campaign with a variety of popular YouTube content creators, and sent them on an epic quest to take over New York Comic Con. Each creator produced a variety of collaborative content where they battled against one another, against pro players, and shook up the convention floor at the Konami booth by surprising fans of their channels. By selecting content creators with closely related yet different interests, we were able to reach and engage a wider viewership base, activating both previous and new players to the franchise.