MEET THE TEAM

We have built a powerhouse team of industry professionals who enthusiastically embrace the world of esports, and are poised to make an impact on its dynamic landscape.

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FELIX LAHAYE

CEO & FOUNDER

Felix is known for his thought-leadership and innovations in the world of digital marketing. Founder of one of the first companies in mobile influencer marketing, his many accolades include Forbes’ 30 Under 30, Inc.’s 30 Under 30, Inc. 5,000 fastest growing companies in America, as well as winning three Digital Key campaign of the year awards.

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JUSTIN Woychowski

CREATIVE DIRECTOR

Justin has been a creative force in the entertainment industry for well over a decade. As a senior writer, executive producer, and creative director, he has developed and produced original & branded content for companies such as Disney, Nintendo, and Breyer. He has led domestic and international teams to create content seen in theaters, on television, and across the Internet.

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J-ty Robison

HEAD OF MARKETING

John-Tyler has ten years of experience in digital marketing, specializing in influencer, paid social, and owned & operated optimization strategies. An industry veteran, he has extensive ad agency, PR, MCN, and talent representation experience.

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Victor Chopin

FINANCE & OPERATIONS MANAGER

Victor specialized in corporate finance while graduating from HEC Montréal with a degree in Business Administration. He enjoyed working as a consultant for several technology and luxury firms, but it was his career in international alpine skiing, and passion for gaming that ultimately led him on a path to pursue esports.

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CAROLYN FENTON

SENIOR ACCOUNT EXECUTIVE

Carolyn is an integrated marketing PR & sales professional with a proven record in brand development, with integration & strategic partnership experience across TV, digital, and social platforms. She excels at developing client relationships and creating compelling high-impact integrated marketing opportunities for blue chip advertisers, and oversees projects from inception to completion with exceptional attention to detail and client customer service.

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DANIEL TRUE

ACCOUNT EXECUTIVE

Dan has over 18 years of sales experience in media and finance. He loves connecting with other people, building relationships and ultimately helping others find solutions. Dan has worked for both multinational corporations and young startups. He is a diehard NY sports fan who moved to LA with his wife to follow their dreams.

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THOMAS MEADOR

ANALYST

Thomas has been deeply invested in esports for over a decade. He specializes in collecting and synthesizing information about the industry, and turning it into actionable insights for brands and industry stakeholders. As an undergraduate at Occidental College, he developed a new game-agnostic method of interpreting and understanding high level competitive play.

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Stephen Miyazawa

GRAPHIC DESIGNER

Stephen has spent the better part of a decade in the publishing industry, and joined United Esports to pursue his passion in esports & gaming. As an in-house designer he works on all marketing materials and corporate branding assets. He enjoys playing first person shooters, watching Major League Soccer, and discovering new street artists.

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Tia Burton

ACCOUNT COORDINATOR

Tia spent years honing and developing her skills in social media management and influencer outreach to better prepare herself for a career in digital marketing. A proud University of Michigan graduate, she enjoys spending her free time playing Fortnite, Hearthstone, and watching her favorite YouTube and Twitch channels.

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GUNNER

CHIEF DOG OFFICER

Gunner has been a good boy for as long as he can remember. He enjoys long walks, cold floors, and watching esports. He mostly plays emotional support roles, but will go for Ball in Overwatch every time.

IN-META
MARKETING®

Our Flagship Product

In esports, the meta denotes the current state of how the game is being played. It is, by definition, the most current and relevant winning strategy. Our In-Meta Marketing® products leverage community-specific content creators, media strategy, amplified ads, and content optimization, to guarantee the most efficient and ROI-driven esports marketing strategies. We recommend this product to brands new to the world of esports, or to companies strongly invested in the space and aiming to sharpen their market presence.

MANAGED SERVICES

  • Amplification strategy and optimization
  • Creator engagement and selection
  • Campaign coordination and management
  • Usage rights acquisition
  • Post production platform optimization

MANAGED SERVICES

  • New entrants in esports
  • CPG Brands
  • Entertainment Companies