Over the last few years, influencer marketing has seen unprecedented growth and has since taken the digital marketing world by storm, and there is no denying its effectiveness. With the capacity to drive followers in the direction of a brand's product, Bioré knew the logical next step was to enter the fray with some of the most recognizable names in the space. Ready to meet Gen Z where they are, Bioré turned to United Esports to raise awareness of their iconic Pore Strips product with gaming audiences. With countless online skincare communities flocking to Twitch to share tips, regimes, and product reviews, United Esports knew it was the perfect platform for Bioré to find new fans. With the expert guidance from United Esports, not only was Bioré able to extend its brand into the esports and gaming space, but they also made an opportunity to create visibility for a notoriously under-tapped market - women in gaming. In a thoughtful departure from male-centric esports campaigns, United Esports helped Bioré enter the gaming space with a splash. Featuring fun, authentic, and female-focused creative that organically overperformed and far exceeded KPIs, Bioré was able to create a strong foundation for continuing to build its brand presence within the gaming space.