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Catching Generation Z in their natural environment featuring Felix LaHaye

"That's how I would explain it to my aunt," he laughs.

He is, in fact, an observer who has fallen in love with this generation that the big brands would like so much to seduce. "We are a company specializing in video games and electronic sports," he explains. Gaming is by far the most important form of culture and entertainment, in terms of revenue and participation, for this Gen Z.”

He made his mark with unlikely campaigns, for example selling Tide, Cottonelle or Tampax in association with the NFL to these young people, recruiting big brands like L'Oréal, Johnson & Johnson, Calvin Klein, Unilever and Coca-Cola. He was chosen among the most promising young people of Inc. in 2016 and then by Forbes in 2017 for the 30 Under 30 .


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