Esports has grown into a prominent force, attracting the interest of millions of fans worldwide. Naturally, the advent of streaming media platforms, particularly YouTube and Twitch, has resulted in a surge in participation by professional gamers and spectators. Most games easily translate across all cultures. The primarily tech-savvy audience offers immense engagement potential. And, certainly, the lockdown during the pandemic made gaming and esports more widespread. But the demand for esports has extended outside of recreation to marketing and is now a significant tool to reach a target specific audience for advertisers.