top of page

How to Promote a Video Game

Gen Z gamer

Embarking on the journey of launching a video game is an exhilarating endeavor, but without strategic promotion, even the most innovative games can get lost in the digital noise. In today's competitive gaming landscape, understanding the intricacies of how to promote a video game is paramount to success. Whether you're a seasoned developer or a newcomer to the gaming industry, our comprehensive guide unveils the top 10 tips on how to promote a game effectively. From crafting compelling marketing strategies to leveraging social media platforms, we delve into the intricacies of promoting your game and maximizing its visibility in a crowded market. Join us on this insightful exploration, as we unlock the secrets to elevate your game's presence and captivate the audience it deserves.

Top 10 Tips to Promote Your Game Effectively

In the dynamic landscape of video game promotion, implementing these ten tips can pave the way for a successful launch and sustained engagement with the Gen Z demographic and the broader 18-34 age group. 

1. Craft a Captivating Trailer

The first impression is everything, especially in the fast-paced world of gaming. Start your promotional journey with a visually stunning and captivating game trailer. Keep it concise, dynamic, and reflective of the unique features that set your game apart. For the Gen Z demographic, where attention spans are fleeting, a trailer that instantly grabs attention and showcases the essence of your game is key. Utilize vibrant visuals, engaging soundtracks, and snippets of gameplay that leave your audience eagerly anticipating the gaming experience.

2. Leverage Social Media Platforms

In the digital age, social media is the ultimate playing field for reaching your target audience. Engage with the gaming community on platforms like Instagram, Twitter, and TikTok. Share behind-the-scenes glimpses, teasers, and user-generated content to build a sense of community around your game. Utilize popular hashtags and collaborate with influencers within the gaming sphere to expand your reach. Gen Z thrives on social media interaction, making it a powerful tool for creating buzz and generating excitement.

3. Engage with Gaming Communities

Become an active participant in gaming forums, Discord channels, and online communities where your target audience congregates. Engaging directly with gamers allows you to receive valuable feedback, build a loyal fan base, and create genuine connections. Foster a sense of community by responding to comments, organizing Q&A sessions, and involving your audience in the development process. In the realm of gaming, community engagement is a potent force for word-of-mouth promotion.

4. Utilize Influencer Marketing

Harness the power of influencers who resonate with your game's theme and aesthetic. Gen Z values authenticity, and influencers can provide a genuine endorsement that traditional advertising often lacks. Collaborate with gaming influencers for reviews, Let's Play videos, or exclusive content reveals. The trust and credibility influencers bring to the table can significantly impact your game's visibility and appeal to the target demographic.

5. Implement a Strategic Pre-Launch Campaign

Building anticipation is a vital component of a successful game launch. Implement a strategic pre-launch campaign that includes teasers, countdowns, and exclusive sneak peeks. Offer pre-order incentives, such as in-game bonuses or limited-edition items, to encourage early adoption. Utilize email marketing to keep your audience informed about key milestones and generate excitement leading up to the release date.

6. Optimize for Streaming Platforms

Given the surge in popularity of gaming livestreams, optimizing your game for platforms like Twitch and YouTube Gaming is essential. Provide influencers and content creators with early access to your game, encouraging them to stream and share their experiences. Engage with the audience during these streams, creating a real-time connection and fostering a sense of community around your game.

Streamer promoting a video game

7. Implement User-Generated Content Campaigns

Encourage players to share their experiences by creating and sharing user-generated content (UGC). Host contests or challenges that prompt players to showcase their creativity within the game. Repost and celebrate the best submissions on your official channels, turning players into ambassadors for your game. The authenticity of UGC resonates strongly with the Gen Z audience, creating a powerful promotional tool.

8. Embrace Cross-Promotion Opportunities

Explore partnerships and cross-promotion opportunities with other game developers or brands that align with your target audience. Collaborative efforts can expand your game's visibility beyond your immediate reach and introduce it to new communities. Gen Z appreciates brands that collaborate and support each other, making cross-promotion a mutually beneficial strategy.

9. Leverage Gamification in Marketing

Incorporate elements of gamification into your marketing strategy to create an interactive and immersive experience for your audience. This could include mini-games, challenges, or exclusive in-game rewards for participants. By blending promotional efforts with gaming elements, you not only capture attention but also provide a unique and memorable experience that resonates with the gaming community.

10. Prioritize Accessibility and Inclusivity

Ensure your game is accessible to a diverse audience by prioritizing inclusivity in both marketing and gameplay. Highlight features that cater to different playstyles, preferences, and abilities. Gen Z values diversity and inclusivity, and promoting your game as a welcoming space for all enhances its appeal and fosters a positive community.

United Esports: The Premier Esports Marketing Agency

At United Esports, we stand at the forefront of Esports innovation as a prominent North American Esports media organization, conceived by industry luminary Felix LaHaye in 2018. As the creative partner and gaming agency of record for numerous global brands, our commitment to excellence has garnered multiple campaign of the year awards, solidifying our position as one of the fastest-growing private companies in America according to Inc. 5000. 

Our presence spans three key domains within the gaming realm: Media & Marketing, where we craft compelling campaigns that resonate with gaming enthusiasts; Esports Bars, exemplified by our Kappa Meltdown Esports Bars, creating immersive spaces for gamers to connect; and competitive Esports investments, with notable partnerships including PSG Talon and Beastcoast.

Our mission is clear: to empower brand partners to thrive by seamlessly integrating into games culture, engaging directly with their target audience. Through a holistic approach encompassing creative and marketing prowess, production and content creation, and collaboration with esteemed streamers and gaming talent, we pave the way for our partners to not only navigate the dynamic landscape of video game promotions but to emerge as champions in the hearts and minds of the gaming community.

united esports logo

Learn How to Promote a Game With United Esports

As you embark on your journey to elevate your game's visibility and captivate the hearts of players, consider the invaluable support and expertise that United Esports brings to the table. Our proven track record as a leading Esports media organization, coupled with our dynamic approach to creative campaigns and seamless integration into the gaming culture, positions us as your ideal partner in achieving your promotional goals.

If you're ready to unlock the full potential of your game and navigate the complexities of the gaming landscape with finesse, contact us here at United Esports today. Let's embark on this exciting journey together, ensuring your game not only reaches its audience but becomes an integral part of the gaming world.


How can United Esports assist in promoting my video game?

At United Esports, we offer a comprehensive suite of services spanning creative and marketing strategies, production and content creation, as well as collaboration with renowned streamers and gaming talent. By seamlessly integrating into games culture, we enable our brand partners to engage directly with their target audience, ensuring effective and authentic video game promotion.

How can I get in touch with United Esports to discuss promoting my video game?

How does United Esports optimize video game promotion for streaming platforms like Twitch and YouTube Gaming?

How does United Esports navigate the competitive gaming market to ensure a successful video game launch?


bottom of page