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The Excitement Around E-Sports Is Growing. But Where Are the Profits?


Felix LaHaye, the chief executive of United Esports, a gaming marketing agency, compared competitive play for e-sports organizations to a car company fielding a Formula One racing team — an expensive undertaking that draws eyeballs and prestige.


“It creates value elsewhere in their ecosystem,” Mr. LaHaye said. “It’s worth it to have a loss leader in terms of a product that creates the brand, and then you end up selling normal products to people.”

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